KUALA LUMPUR, May 6 (Bernama) -- NIKE Inc (Nike) has unveiled a strategic reorganisation of its Senior Leadership Team (SLT) to fast-track progress on the company’s "Win Now" action plan and position it for long-term growth.
In a statement, the company said its President and Chief Executive Officer (CEO), Elliott Hill, along with outgoing President of Consumer, Product, and Brand, Heidi O’Neill, announced that leadership responsibilities will now be split into three distinct areas.
These areas are Consumer and Sport, Marketing, and Product Creation, which includes Innovation and Design. These divisions will report directly to Hill.
Following this reorganisation, O’Neill will retire after 26 years with the company, remaining in an advisory role until September.
Hill praised her lasting influence on Nike’s brand and innovation, crediting her for putting athletes at the core of the company’s vision.
He also expressed confidence in the revamped structure, stating that the appointments would enable Nike to fully leverage its competitive strengths and maintain its focus on sport and athletes.
In line with the leadership changes, Amy Montagne, formerly Vice President (VP)/General Manager of Global Women’s, has been appointed Nike President, tasked with driving growth and strengthening consumer engagement across all sports.
Phil McCartney, who previously held the role of VP, Footwear, has been promoted to Executive Vice President (EVP), Chief Innovation, Design & Product Officer, overseeing innovation and product creation for Nike, Jordan and Converse.
Nicole Graham has been elevated to EVP, Chief Marketing Officer (CMO), from her previous position as CMO, where she will lead brand storytelling and global marketing efforts for all three brands.
Meanwhile, Dr Thomas Clarke, who has been serving as strategic advisor to the CEO, takes on the new position of Chief Growth Initiatives Officer, focusing on Nike's long-term expansion strategies.
-- BERNAMA
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