KUALA LUMPUR, May 9 (Bernama) -- PubMatic, a leader in digital advertising technology, has launched its upgraded solution suite for buyers, powered by generative artificial intelligence (GenAI).
PubMatic Chief Revenue Officer, Americas, Kyle Dozeman said the company’s goal is to give media buyers a smarter, faster path to campaign performance, as it has embedded GenAI into the entire PubMatic experience, integrating the technology seamlessly into its proven tools.
“Early adopters of our buy-side tools have already seen remarkable improvements in campaign efficiency and return on investment (ROI), and we are excited to continue driving innovation in partnership with leading agencies and advertisers,” added Dozeman in a statement.
PubMatic’s buyer platform streamlines every stage of the media buying process, from audience and inventory discovery and forecasting to curation, activation, and performance optimisation.
It is the only solution with direct access to nearly the entire open internet with 1,900 premium publishers, privacy-safe audience data from 190 data partners, and over 821 billion daily ad impressions.
Announced on the two-year anniversary of PubMatic’s Activate product launch, this marks a milestone in PubMatic’s evolution from a traditional supply-side platform (SSP) into an innovative end-to-end technology company powering the future of programmatic advertising on the open internet.
Currently in beta testing with long-standing partners, the combined suite has strong support from industry leaders, including GroupM, a global partner and early adopter of PubMatic’s Activate platform, which delivered a 126 per cent incremental sales lift for a client, implementing PubMatic’s buy-side solutions worldwide.
As the industry moves toward a fully integrated supply chain, PubMatic’s buyer platform emerges as a critical nexus, scaling partnerships and AI-driven innovation across curation, activation and measurement to unlock ecosystem-wide collaboration.
-- BERNAMA
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