TAICHUNG MURCOTT-INSPIRED DISH ADDS FESTIVE FLAVOUR AT IPOH RESTAURANT

KUALA LUMPUR, April 11 (Bernama) -- The festive spirit of Hari Raya Aidilfitri continues to linger, with a refreshing citrus twist now making its way to Malaysian dining tables through the sweet and fragrant Taichung Murcott from Taiwan.

In conjunction with the celebration, the Shigang District Farmers’ Association of Taichung City has partnered with renowned halal Chinese eatery, Restaurant Caterbest in Ipoh, Perak to introduce a series of seasonal dishes featuring the Taichung Murcott. 

A press conference held today marked the official debut of the fruit in the Malaysian market. 

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Shigang District Farmers’ Association Marketing Department director Fu Yu Chin said, the murcott is one of Shigang’s signature fruits, prized for its juicy, sweet flesh and enjoyed by people of all ages throughout the year.

“Murcotts from Shigang are certified under Global G.A.P. (an internationally recognised certified standard that ensures good agricultural practices) and ISO 22000, ensuring premium quality and food safety, so Malaysian consumers can enjoy them with confidence,” he said in a statement. 

A major highlight was the unveiling of an exclusive stir-fried chicken dish infused with Taichung Murcott, aptly named When Life Gives You Murcott. Created by Restaurant Caterbest, the dish offered a fragrant, mildly tangy flavour that captivated guests.

Present at the event to celebrate the sweet success of Taiwan’s premium fruit to Malaysian tables were Taipei Economic and Cultural Office in Malaysia Economic Division director James Chang, Taiwan Trade Center Kuala Lumpur director Eva Peng and Taiwan Chamber of Commerce and Industry in Malaysia vice president Tsai Hsin Tien. 

The statement added that, first shipment of Taichung Murcotts arrived in Malaysia on March 3, with future exports planned to Singapore, Canada and several other countries. This year, approximately 150 metric tonnes are expected to be exported.

Adding a personal touch to the launch was Malaysian food influencer Jen Jen, who appeared alongside her father, a chef at Restaurant Caterbest, to share the inspiration behind the murcott-inspired dish, showcasing a cross-cultural culinary innovation.

Restaurant Caterbest, with over two decades of culinary excellence, has previously served notable figures including Oscar-winning actress Tan Sri Michelle Yeoh and Prime Minister Datuk Seri Anwar Ibrahim.

Taichung Murcotts are now available at major retail outlets across Malaysia, including Harvest Impact, AEON, Jaya Grocer, TF Value-Mart, Star Grocer and Wholefood Market.

-- BERNAMA