Capillary To Expand Global Loyalty Footprint With Kognitiv Deal 

KUALA LUMPUR, May 15 (Bernama) -- Capillary Technologies, an artificial intelligence (AI)-powered loyalty management firm, has acquired Kognitiv, a provider of omnichannel loyalty solutions, in a move to strengthen its global footprint and expand its presence in the North American market.

This marks Capillary’s fourth acquisition in the loyalty sector since 2021, reinforcing its strategy of growth through mergers and acquisitions, according to a statement.

"The acquisition represents a pivotal moment in Capillary's journey to redefine how brands foster customer relationships," said Capillary Technologies Co-founder and Chief Executive Officer (CEO), Aneesh Reddy.

Meanwhile, Kognitiv CEO, Tim Sullivan said the merger aligns with both companies' shared mission to inspire long-term customer loyalty through deeper engagement.

"Capillary's technology and global presence, combined with our specialised solutions and client base, create strong potential for innovation in the loyalty space," he said.

Kognitiv’s portfolio includes more than 30 enterprise clients, such as Petsmart, Hallmark, Yuu Rewards, Kirkland's, Curaleaf, Sharjah Co-op and Leading Hotels of the World. The acquisition expands Capillary’s reach across the United States, Australia-New Zealand, Southeast Asia, and the United Arab Emirates.

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By integrating Kognitiv’s capabilities, Capillary aims to enhance its AI-powered loyalty offerings and improve personalisation throughout the customer lifecycle, enabling brands to increase engagement and marketing effectiveness.

Kognitiv, which merged with Aimia’s Loyalty Solutions business in 2020, currently serves clients in over 20 countries. Its team brings substantial experience in building and managing enterprise-level loyalty programmes.

Capillary Technologies, recognised in the Forrester Wave Loyalty Solutions Report, currently serves over 100 brands globally, including more than 15 Fortune 500 companies.

-- BERNAMA