WE2025 Aims To Generate RM100 Mln Trade, Investment Leads -- Qube

KUALA LUMPUR, May 13 -- “WE2025: Future in Motion -- Women in Trade. Leadership. Investment.”, to be held from Nov 25-27, 2025, aims to generate RM100 million in potential trade and investment leads, according to Qube Integrated Malaysia Sdn Bhd. 

Qube’s executive chairman Richard Teo said the flagship initiative by the company, in collaboration with the Ministry of Women, Family, and Community Development, is a joint effort that unites government, business, and community to spark innovation and drive inclusive growth.

“Our role is to enable growth by working with ministries and strategic partners to ensure women-led enterprises gain the space, visibility, and support they need.

“This includes access to buyers and investors, entry into new markets, and real pathways to business expansion,” he said during the soft launch of the exposition today.

“WE” stands for “Women’s Economics, Empowerment, Women Entrepreneurship, Women Excellence and Women Evolution”, reflecting a collective responsibility to advance greater opportunities for women, Qube said in a separate statement.

The exposition will feature four key components, namely WE in Leadership Conference, WE in Trade Exposition, WE in Exchange, and WE in Dialogue.

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WE in Leadership Conference is a forum for transformative leadership, policymaking and innovation, while WE in Trade Exposition is a vibrant exposition spotlighting women-led and impact-driven businesses from science, technology, engineering and mathematics, and digital innovation to tourism and arts, health and wellness, food and beverage and others.

Besides, WE in Exchange is a curated business matching to catalyse partnerships and trade opportunities, and WE in Dialogue will hold masterclasses, mentorship circles and networking events for knowledge-sharing and peer learning.

“WE2025 also aligns with the policy goals of ‘Dasar Wanita Negara 2025’, especially in expanding women’s economic participation, promoting inclusive leadership and uplifting micro-enterprises, rural women and people with disabilities,” it said.

Meanwhile, Deputy Economy Minister Datuk Hanifah Hajar Taib said the government and the private sector must work hand-in-hand to support women and empower their skills.

“Initiatives like this are carried out not only to inspire but also to provide feedback on how we can support women through networking, allowing them to collaborate and connect,” she told reporters after the soft launch event.

The deputy minister further said that the initiative is expected to support women not only in terms of economic participation but also in industries that are less involved in women.

The three-day WE2025 at Malaysia International Trade and Exhibition Centre (MITEC) is set to gather over 10,000 participants, 1,000 conference delegates and 500 exhibitor booths.

Bernama is the official media partner of WE2025.

-- BERNAMA