Elegant Hotel Collection Strengthens Asia Pacific Presence With New CEO

KUALA LUMPUR, May 13 (Bernama) -- Elegant Hotel Collection, the pioneering luxury soft brand powered by HotelREZ, has taken a strategic step toward expanding its global footprint with the appointment of Anita Chan as Chief Executive Officer (CEO) for Asia Pacific.

The appointment comes as part of a joint venture between Elegant Hotel Collection (United Kingdom) and Chan (Hong Kong), underscoring the brand’s commitment to accelerating growth in one of the world’s most dynamic travel markets.

“The Elegant Hotel Collection brand has grown from a desire to offer independent hotels more exposure, more reservations and more revenue at an attractive cost of sale, and we are delighted to be expanding our global offering with the opening of an Asia Pacific division.

“Anita’s appointment highlights our commitment to generating significant value for independent luxury hotels in this region,” said Elegant Hotel Collection, EMEA Vice President, Catt McLeod in a statement.

Having served as CEO for Compass Edge for the past decade, Chan brings a wealth of experience to her new role with Elegant Hotel Collection to lead regional expansion plans and grow representation of the region’s membership base.

A successful business leader with global influence, Chan will also continue to operate and oversee Compass Edge alongside her commitment to the Elegant Hotel Collection ASPAC joint venture.

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Through the provision of strong, consultative commercial account management, Elegant Hotel Collection tailors its services to the needs of each hotel, providing global loyalty, global sales support with access to a network of 60 sales offices worldwide.

A growing global community of independent luxury hotels, membership of Elegant Hotel Collection is by invitation only and includes renowned establishments such as Exclusive Collection (UK), Galgorm Resort (Northern Ireland), and Fonab Castle Hotel & Spa (Scotland).

-- BERNAMA