Ice Spice, Charli D’Amelio Front kate spade’s Bold SS25 Friendship Campaign

KUALA LUMPUR, May 5 (Bernama) -- kate spade new york has unveiled its Spring/Summer 2025 global brand campaign, "To The Ones Who Carry Us", featuring Grammy-nominated artist Ice Spice and dancer and influencer Charli D’Amelio.

Aimed at connecting with younger audiences, the campaign highlights the importance of friendship through energetic and relatable storytelling, set against a lively urban backdrop, said the fashion company in a statement.

Its Chief Executive Officer and Brand President, Eva Erdmann, describes the campaign as a tribute to the influential role friends play in women’s lives. She emphasises that in today’s digitally driven world, authentic friendships remain essential, likening them to the perfect handbag—supportive, stylish, and always present.

“We celebrate the many facets of friendship, honouring the unique qualities that make every friend group special. Like the friends who carry us, the Deco handbag from kate spade new york takes centre stage—symbolising simplicity, functionality, and versatility as the perfect companion to your life,” she said.

Ice Spice, who grew up in New York, expressed excitement about being part of the campaign, noting how much her friends and family keep her grounded.

Meanwhile, D’Amelio, known for her connection with fans and personal expression through fashion, also shared her appreciation for the enduring friendships in her life.

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At the heart of the campaign is the Deco Chain Shoulder Bag, showcased in fresh seasonal shades—Blue Multi Denim, Jungle Vine, Pistachio, Sweet Cream and Apricot Cream. The bag symbolises versatility and everyday elegance, aligning with the brand’s timeless yet modern aesthetic.

The Spring/Summer 2025 collection is now available in stores and online, with the campaign officially launching across kate spade new york's channels beginning April 30.

-- BERNAMA