KUALA LUMPUR, May 2 (Bernama) -- Tokyo-based JTB Global Marketing & Travel Inc (JTBGMT) has officially launched “SUNRISE TOURS Premier”, a new premium brand targeting affluent inbound travellers seeking luxurious and exclusive experiences.
The launch was marked by the introduction of the premier “Helicopter Cruise! Mt Fuji & Tokyo Half-day Private Morning Tour”, which is available for overseas bookings beginning April 2025.
In a statement, JTBGMT said the new brand serves as a sister to the long-established “SUNRISE TOURS” and aims to offer high-value private travel experiences.
Among the highlights of the new tour is an 80-minute scenic helicopter flight over Mount Fuji, providing a unique aerial perspective of the iconic peak. This new offering represents an upgrade from the existing 12-hour ‘1-Day Mt Fuji & Hakone Tour’ under the SUNRISE TOURS brand.
Designed for up to four guests, a private tour is tailored for special occasions such as birthdays, wedding anniversaries, and proposals, offering a luxurious and memorable experience.
JTBGMT will continue to introduce exclusive travel products to address evolving market demands and strengthen Japan’s position as a top destination for inbound tourism.
Launched in 1964, SUNRISE TOURS was Japan’s first package tour brand for foreign visitors and has since served over eight billion tourists globally.
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